ChatGPT Launches Instant Checkout: India Launches AI Payments via ChatGPT: India has started a pilot program that allows users to make online payments using ChatGPT. This new initiative connects UPI (Unified Payments Interface) with ChatGPT, letting people complete payments directly through chat. The program is supported by the National Payments Corporation of India (NPCI) and Razorpay. With this innovation, India becomes one of the first countries to test AI-integrated digital payments. It could transform e-commerce by making transactions more natural, conversational, and user-friendly.
ChatGPT Launches Instant Checkout: ChatGPT for a Seamless Shopping Experience now
One month earlier, OpenAI had introduced Instant Checkout, a groundbreaking feature that allows users in the U.S. to purchase products directly within ChatGPT conversations, eliminating the need to leave the chat interface. Initially launching with U.S.-based Etsy sellers and soon expanding to over a million Shopify merchants, the feature is accessible to all users — free, Plus, and Pro. Powered by the open-source Agentic Commerce Protocol (ACP), co-developed with Stripe, this innovation simplifies the shopping experience by making transactions faster, more seamless, and secure, while also empowering merchants with a new direct-to-consumer channel inside conversational AI. ChatGPT Launches Instant Checkout.
ChatGPT Launches Instant Checkout: Shop Directly in Chat with Etsy & Shopify: OpenAI has launched a new feature called Instant Checkout, which makes online shopping easier and faster for people in the U.S. With this update, users can now buy products directly inside their ChatGPT conversations without having to visit another website or app. This means that if you are chatting with ChatGPT about a product, you can purchase it immediately in the same place, saving both time and effort.
The feature is starting with U.S.-based Etsy sellers, allowing customers to browse and buy handmade and creative items right inside the chat. Soon, OpenAI plans to expand this option to over one million Shopify merchants, giving users access to a huge variety of products from small businesses and independent sellers. The best part is that this feature is available to everyone — whether they are using the free version of ChatGPT or subscribed to Plus or Pro. ChatGPT Launches Instant Checkout.
Instant Checkout is powered by the Agentic Commerce Protocol (ACP), which OpenAI co-developed with Stripe. The protocol has been made open-source so that more merchants can join and benefit from it. This innovation not only makes shopping simpler and more secure for users but also provides sellers with a new way to reach customers directly through AI-powered conversations.
How Instant Checkout Works?
ChatGPT Launches Instant Checkout: When a user asks ChatGPT for shopping suggestions — for example, “best running shoes” — ChatGPT returns relevant product options ranked purely by relevance (not via paid placement). If a listed product supports Instant Checkout, a “Buy” button appears in the chat interface. The user confirms shipping and payment information right there in ChatGPT, and the transaction completes without redirecting to another website.
Behind the scenes, the merchant handles order processing, payment, fulfillment, and customer service. ChatGPT acts as an agent that securely passes purchase information, without directly processing or storing payment data. For payment, Stripe issues a “Shared Payment Token” (SPT), allowing ChatGPT to initiate a payment without exposing the user’s card credentials. Users pay no extra fees — the cost to merchants is a commission on completed sales, not a surcharge on buyers. ChatGPT Launches Instant Checkout.
How Is This Shopping Method Different (and Potentially Profitable)?
- Seamless, No Redirection: Unlike traditional e-commerce, where clicking “buy” takes you to a merchant site, Instant Checkout keeps you inside ChatGPT. This zero-click experience reduces friction, making impulse purchases easier.
- Trust & Relevance over Ads: ChatGPT assures that product rankings are organic and unsponsored, meaning supporting Instant Checkout doesn’t guarantee elevated placement. This approach counters the “pay-to-play” model common in many ad-driven platforms.
- New Revenue Stream for OpenAI & Merchants: OpenAI diversifies beyond subscriptions by tapping into transactional fees. Merchants gain access to ChatGPT’s user base and a new sales channel without building AI integrations from scratch.
- Merchant Control & Openness: Merchants keep control of fulfillment, returns, and customer service. Because the Agentic Commerce Protocol is open-source, merchants using Stripe (or other processors) can adopt it with minimal disruption. ChatGPT Launches Instant Checkout.
What’s Different (and Better for Users)?
- Convenience: One interface, fewer clicks.
- Speed: Faster decision-to-purchase flow.
- Choice: Since ChatGPT doesn’t bias products, it’s more user-agnostic.
- Security: Payment data isn’t retained by OpenAI — only tokens and essential info are exchanged.
It blends discovery and transaction into a single step — something most e-commerce platforms separate. ChatGPT Launches Instant Checkout.